Magnetracks attended the 2018 Production Music Conference in Los Angeles (hosted by the Production Music Association) last month, and among the industry leaders that spoke was Netflix’s Dominic Houston. Quoting his bio: “Dominic Houston heads up the Music Team at Netflix. The team is 25 strong and has global responsibility for all music related business […]
Reading that headline, you may have the reaction, “How can you refer to something so intensely personal and creative as MY music as an ‘asset’? How clinical!”. Or, maybe you find the idea of songs as assets to be a little provocative? On some level, it could give you a warm, fuzzy feeling to think […]
Creating a deep and lasting connection with fans of your music is a marathon, not a sprint. By providing them with a steady stream of new tracks, tour and gig details, you have a CHANCE at seeping into their awareness, their hearts, and winning their financial support as well. There are a bunch of ways […]
It can be pretty aggravating when searching for that perfect track to send out to a specific music supervisor or publisher. And often the request is just as aggravating: “We need new neo-soul tracks that are chill (but not too chill), 70 bpm, with a penny whistle solo. What have you got?” This is why […]
Now that you’ve got your music, releases, and all your promotional activity taken care of, it’s time to talk about the elephant in the room: “What about our live shows?” Live gigs are a big – some would say the biggest – determinant of a professional musician’s or band’s success. It’s what creates lasting relationships […]